A company which focuses on hand crafted flapjack, with a store in Fowey, is delighted to announce its shops have raised nearly £2,500 for charity.

The money was raised through a unique initiative that encourages customers to choose a more environmentally friendly option when they purchase flapjacks and other sweet treats.

Flapjackery, which has a shop in Fowey has not only been satisfying those with a sweet tooth but has also inspired social responsibility.

The business rewards its nominated charity in each shop when customers choose to forgo bags or boxes with their purchases. It donates 20p to charity, and additionally, for every purchase of one of their charity boxes, 50p is donated.

The impact of this initiative is substantial, preventing over 10,000 cardboard boxes and carrier bags from going into recycling facilities.

Co-founder, Carol Myott, comments: “We’re delighted to be making our annual donation to charity. To raise such a substantial sum is thanks to the hard work of our shop staff who encourage people not to take their flapjacks home in boxes and bags. We also have charity flapjacks in each shop, with a proportion of each donated to charity.”

The donations collected will be distributed among its 2022 nominated charities: Dartmoor Search and Rescue Group, Plymouth RNLI, Minehead RNLI, St Ives RNLI, and Somerset & Dorset Air Ambulance.

Carol added: “We are so proud to support the RNLI, Dorset & Somerset Air Ambulance and Dartmoor Search and Rescue and will continue supporting more charities as we open more shops.”